ASEL Immersive Exhibiting

Choosing a security system or company for your business is essentially all about trust. Putting your trust into another organisation’s ability and capabilities to keep yours secure.

How do you create an exhibition stand that quickly builds trust with new prospective customers for a company that specialises in security? 

You make it literally transparent and put it directly in the hands of the customer.

ASEL specialise in security for the retail and construction industries and have been a client of ours for many years, trusting us to deliver creative concepts that will demonstrate their products in an outstanding way.

Our custom built stand for ASEL at Retail Technology in London’s Excel included a purpose built clear perspex 3D drone tower that allowed attendees to fly one of their DJI security drones directly over themselves to demonstrate the ease and accuracy of their latest security offerings.

This entirely novel design was a creative first and required precise design and build expertise to coordinate with ASEL’s product demonstration requirements. The tower aligned with a demonstration screen where viewers watched the product operate in real time through their cloud software technology.  

The tower was the centrepiece of a showstopping stand that greeted everyone arriving at the event with ASEL securing the front and centre exhibition space in the hall.

Novel design concepts like this will only get off the ground with the agreement of the exhibition managers agreement, and we’re grateful to the team at Retail Technology and Excel for their open mindedness to our vision and trust in our experience to construct this safely.

Our creative partnership with ASEL took us from exhibition hall to conference venue where we operated two teams across their setup to create Hasellstops, ASEL’s ‘Immersive Zone’ where delegates were invited to experience a dramatic recreation of their range of security products in a live action staged robbery for the Retail Risk conference at Novotel Hammersmith. 

Working alongside the ASEL team to build a store in the venue that included walls, ceiling beams, racking and graphics we created a realistic store experience. Conference venues typically have very high turnaround times between sessions and this was no exception at Retail Risk. 

Alongside the immersive zone a second White Space team installed ASEL’s modular stand for in the main exhibiting area. Our teams and ASEL’s worked exceptionally efficiently to deliver these outstanding experiences at both events, and to great success.

ASEL has seen an incredible return on these exhibits, so much so that we will be repeating the immersive zone at ‘On the Move’ in just a few weeks and returning to more exhibitions this autumn with the incredible drone tower.

Huge thanks to ASEL for trusting in White Space Creative to deliver the creative experiences you needed.

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