The Event:
118 superyachts.
50 luxury tenders.
35,000 attendees.

The Challenge:
10 crew on site.
5 days build time.
120m sq. feet at the end of a jetty.

Welcome to the Monaco Yacht Show. Full of pressure, perfection, and prestige, this being White Space Creative’s eighth year supporting Burgess, it doesn’t get any less exciting.

After weeks in production at our Hertfordshire facility, I waited at the pier to greet our dedicated in-house transport and start unloading the stand components; thankful that we’d been blessed with brilliant weather just a few days after some of the worst storms in recent years hit the South of France.

Unlike other builds, each piece will need to be manually maneuvered along the quay between multi million-pound superyachts, to the most coveted end of pier position that Burgess enjoys each year. And this, is the starting point of our build on day 1.

Monaco Yacht Show is Burgess’s flagship event in their tradeshow calendar. With Burgess staffing with a team of 50 to accommodate the requirements of attendees across the 3-day spectacular, this stand needs to seriously impress as well as withstand the elements.

This year’s design incorporates the materials and styling of the surrounding superyachts, it includes a large hospitality suite and with fully serviced bar to facilitate every whim of the expectant clientele.

Working with our AV event specialists Knowledge, this year’s installation included video screens, screen totems and secure data capture devices for staff. These high impact finishing touches to the installation created an even more eye-catching aspect to an already striking design.

I love the challenge of this build. Planning for the contingencies that it can present. Seeing the transformation each day. And, being surrounded by superyachts in Monaco isn’t too bad either.

In truth, 10 crew in a small build space for 5 days could be tough. Fortunately, these guys are talented, experienced and make jobs like this a joy. So whilst I’m grateful that the sun shined down on us, I’m even more grateful to this amazing team.

Same again next year!

wsc barbie store
wsc barbie store

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Brand Solutions. Custom Built

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Unit 23 Greenfield
Orchard Road Industrial Estate
Hertfordshire SG8 5HN


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