Three facts you didn’t know you needed to know:

●      Production of the Barbie movie created a worldwide shortage of pink paint.
●      The car in the movie is driven remotely using a VR headset.
●      Simu Liu waxed his entire body to play his Ken character.

Dedicated to his work Simu Liu may be, but we hope this full body waxing isn’t the start of a trend as much of the Barbie effect is having across the world.

Venture into London’s Harrods or Selfridges before the end of September and you can enjoy our contribution to the Barbiecore movement that’s dominated conversations since its launch on July 21st.

Commissioned by Mattel and the team at Blue Kangaroo, we laid claim to the last remaining pink paint on the planet (apparently), to create three pop-up photo experiences that take customers from the human world into Barbie Land.

Three different experiences, for three different retailers.

The Barbie Car at Harrods:
Recreate that infamous Barbie and Ken in car scene with our sit-in model, found in Harrods toy department. Assembled in store, Chris and Calum make it look effortless in this installation timelapse (note that happy faces at the end, bringing real Kenergy to the project).

The Barbie House at Selfridges London, Birmingham and Trafford:
The unmistakable ‘B’ flanked by palm trees welcomes you into the Barbie photo opportunity at three of Selfridge’s stores. Travel to Selfridges Birmingham and kick back on the  sun-loungers at the Barbie house for a selfie with a friend before taking a stroll around the point-of-sale stands we added to really give that Barbie house vibe to the store.

wsc barbie store

Barbie on Tour with Asda:
A movie premiere style backdrop along with four character cutouts took a tour of four of Asda’s superstores starting in Derby, giving customers up and down the country the chance to grab their favourite Barbie outfit from the chain’s George range first to really authenticate their photo opp. Working with Mattel and Blue Kangaroo again was a pleasure, but in truth, to be part of the most talked about cultural trend of the year gave the whole team an unexpected extra energy. Rediscovering our inner child and sense of play through a project like this is a privilege.

wsc barbie asda store

Realising that my work does not require the dedication of a full body wax like Simu Liu in his Ken role, reminds me on the tough days – that my job is never that demanding!

Check out the Harrods and Selfridges photo experiences before and tag us @whitespacec in your selfies.

Oliver White: Lead Project Manager at White Space Creative. LinkedIn Profile >

 

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